LiveScore: Evolution of fan report.
A landmark book reflecting on the past 25 years of football fandom in the face of huge technological advancements - from humble teletext to the mighty app.
Using data from nearly 25,000 football fans, Evolution of Fan uncovers the shifts in the way fans interact with, and consume the sport, in tandem with technological innovation over the last quarter-century.
“Richard exceeded our expectations and the work received much adulation from both our internal teams and external partners. Outstanding piece of work that stood out creatively and embodied LiveScore as a brand. ”
