Lionesses x Nike Pitch Design

Just Do It.

“The reality is we are inspiring young girls to play football, only for many to end up going to school and not being able to play.”

That was the message from The Lionesses in an open letter after winning the Euros. This World Cup has only increased existing demand, opportunity is required.

This concept pitch for Nike is aimed at inspiring a new generation to follow in Chloe Kelly, Lauren Hemp, Ella Toone, Lauren James, Alessia Russo, Rachel Daly, Georgia Stanway and all the other footsteps before them. The movements leading up to each goal on route to the 2023 World Cup final are illustrated, meaning people can emulate their heroes and dream about their own goals. An urban pitch to give young girls and boys the opportunity to express themselves through football.

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